The role of the CTO in school districts is evolving into one of the most important leadership positions in education, yet many who currently fill that job lack the skills and background to make the
Charlene Blohm and Dennis Pierce led our first CETL Summit at the 2015 Annual Conference. This is the last post in a four-part series reviewing communications strategies discussed during the Summit.
School district CTOs can leverage local media to build support for their ed tech initiatives by being responsive and transparent and by knowing how to pitch stories about their successes. During the CETL Summit in Atlanta on March 19, we co-presented on how to maximize your value as a school district CTO by communicating more effectively with both internal and external stakeholder groups. We also invited a special guest speaker to the summit: Jaime Sarrio, an education editor with The Atlanta Journal-Constitution, who presented some do’s and don’ts for communicating with the local media.
The Certified Education Technology Leader (CETL) program is a CoSN-led initiative to certify the skills and qualifications of school district CTOs. There are 135 CETLs from 22 states. To learn more about this designation or to register for the exam, go to http://www.cosn.org/certification.
Charlene Blohm is President and CEO of C. Blohm & Associates, a public relations firm specializing in the education and special needs industries. The former Editor in Chief of eSchool Media, Dennis Pierce is now the owner and Chief Content Officer of Pierce Publishing, a freelance writing and content marketing consulting firm.